I’m writing with a story idea about realizing your company’s potential and building better communities in the wake COVID-19… and beyond.       

The big idea: Competitive advantage and financial gain have become widely accepted strategic priorities for companies. Yes, many companies invest in professional development for employees and support volunteer and charitable programs. Yet, such efforts are rarely incorporated into the organization’s core focus, outcomes, and actions, let alone its true purpose for being in business.  

The so-what: Putting competition and profits first not only devalues individual workers; it hurts the entire organization. With the outbreak of COVID-19, many people responded with anxiety and lost their motivation for working as their companies scrambled to adapt to the challenges, including managing a remote workforce. Focusing on problems and clinging to the goal of market dominance at all costs takes a toll on employees, customers, and their communities, as well as a company’s reputation and bottom line.   

The key message: “Think of the impact if your organization’s strategy was developed and integrated into the company’s operating DNA, creating the foundation for an energizing, engaging, and inspiring culture,” suggests strategy and leadership consultant Dan Bruder. “What type of impact could your company have on its customers, employees, and community if everyone was collectively focused on pursuing a common cause?... Essentially, an organization’s potential is exponentially greater than the level at which most are operating today.” 

In The Blendification^® System: Activating Potential by Connecting Culture, Strategy, and Execution (Productivity Press; June 2020), Bruder calls for placing a strategic priority on embracing and pursuing potential—both organizational and individual. What’s more, he shares his proven and practical, step-by-step process to help leaders stay laser-focused on realizing their company’s potential—and their own—through creating a culture that supports the growth, accomplishments, and genuine happiness of their employees, aligned around an organizational cause with the power to improve the lives of the people they serve.

“Workplace organizations are places where people come together and work together to create something,” Bruder observes. “Companies, therefore, have the greatest potential to positively impact their employees, customers, and communities. Business leaders need to embrace the responsibility to leverage their organization to enhance society and create a better world.” 

The Blendification^® System lays out a process for companies to reach their potential by systematically building and blending culture, strategy, and execution, while inspiring leaders to maximize their human potential and lead others to do the same. 

Learn:

• The foundations of a culture to keep your company strong in a crisis.
• How to lead with system intelligence, backed by emotional intelligence.
• A reliable method for shifting your focus from obstacles to outcomes.
• Why to replace your Vision Statement with a Statement of Cause.
• How to instill and activate desired workforce Behaviors and Habits.
• Why work-life balance is a myth, but work-life blending is essential.
• How the notion of earned success motivates peak performance.
• How to adapt to external impacts—social, technological, political.
• Why capitalism is the most effective social system known to us.
• How to intentionally build and blend culture, strategy, and execution in your company.